The challenges around engaging and influencing others can really slow down your process of creating a successful personal brand. Making an impact is not easy especially today when there’s so much noise in the market already. It can take time and monumental effort.
But, that shouldn’t stop you from living your dream, right? After all, everything valuable takes time. In this post, we are going to have a brief discussion about personal branding and how it can affect the success of your brand in the long-term.
What is Personal Branding?
Personal branding involves the process of marketing people and their career as brands to the target audience. It essentially is the process of creating or recreating personalities as an asset that possesses a desirable value. It has a lot to do with the reputation of the person in question in any particular niche.
Most famous sports persons and celebrities use personal branding skills to boost their career growth and revenue. A Personal brand management company approach personalities and take care of how they and their careers are represented in the media.
Personal branding is the way to go when it comes to making an impact on large masses. Let’s go ahead and find how personal branding can affect the success of people in any field.
How Personal Branding Affects Your Success?
1. Makes You More Trustable
If you watch the consumer trend over the past 10 years, you will see a significant drop in consumers’ trust in businesses. This is due to the brands over promising and failing to deliver. Studies have found that people are more inclined towards following a brand that is promoted by a face they know.
If you improve your personal branding skills and create a solid reputation and career, businesses will love to collaborate with you and even make you the face of their brands. With the help of smart personal branding strategies, you will be able to brand yourself as an expert and build trust with your audience.
2. More Followers Equals More Impact
Ever wondered how (e-)sports stars like Ninja, Michael Jordan, late Kobe Bryant, Cristiano Ronaldo and others are able to dominate their audience?
Yes, it’s true that they are the best in their game. But, a huge part of them being successful off the field is their personal branding strategies. They have mastered their personal branding and this helps brands feel safe collaborating with them. Personal branding will allow them to dominate a huge part of the market and build an audience for themselves which brands can leverage.
With 11 millions followers on Twitch and over 18 million subscribers on youtube Ninja is undoubtedly a significant force, but the way this story is presented in the old-media would make you think Ninja has suddenly really, finally made it big because he is on ESPN’s front cover. The reality is that Ninja has 18 million subscribers on youtube alone compared to ESPN’s 3.9 million.
Let that settle in. Ninja is four times bigger than ESPN.
3. Personal Branding Is Affordable
This is what confuses more budding professionals when it comes to personal branding. They think that they will have to spend thousands and thousands of dollars to become a personal branding success.
That’s not true. Today, we have the Internet which is cost-effective and so powerful, it can turn you into an overnight sensation. The virality on the medium can be a leverage for your personal branding success.
There you have it. We hope by now, you know why creating a personal brand is so important and worth the investment.
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